Beyond rankings: Why AI Search KPIs must measure inclusion, not position

Ever since SEO guidelines became standardized, search performance has been measured through a single dominant lens: ranking position. If you were number one, you captured attention. You earned the click. You shaped the user’s decision before competitors even had a chance. Rankings became the universal language of SEO because they were easy to interpret and consistently connected to measurable outcomes. But that model was built for a specific kind of search experience: a list of links, a user scanning results,Read More

AI is changing human behavior: How businesses can prepare

AI isn’t arriving with a loud announcement. It’s slipping quietly into everyday life, reshaping habits in ways most people don’t consciously notice. We ask fewer questions out loud, but we ask more questions overall. We read less, but expect to understand more. We hesitate less, because something is always ready to guide us to the “best” next step. This isn’t just a technology shift. It’s a behavior shift. People are adapting quickly, almost instinctively. Businesses, on the other hand, areRead More

ChatGPT Atlas: The smart browser that’s about to redefine digital marketing

If you’re a digital marketer who has relied on search engines, browser tabs, analytics dashboards and content creation tools—get ready for something different. OpenAI has officially launched its own web browser: ChatGPT Atlas. Here’s what you need to know—what it is, where it is, and (most importantly) how it may change the way you market in the digital-space. What is ChatGPT Atlas? At its core, this is a web browser built from the ground up to integrate the power of theRead More

Truth about author bio as a signal for SEO and AI visibility

As AI-powered search experiences continue to evolve, one question keeps resurfacing among digital marketing, SEO, and content teams: Do author bios actually influence SEO — and will they help content appear in AI-generated answers? The short answer is yes, author bios do matter. But the more important truth is that they don’t matter in isolation. The longer answer requires nuance. Without that nuance, it’s easy to mistake surface-level signals for genuine credibility and that distinction is becoming increasingly important asRead More

How to get your content cited by generative AI platforms: GEO strategy for content writers

We’re entering a new phase of digital visibility where Generative AI models like ChatGPT, Gemini, and Perplexity don’t just read your content — they rephrase, summarize, and attribute it back in their own ecosystem. This gave birth to a new digital marketing discipline: Generative Engine Optimization. This shift isn’t just about ranking high on Google anymore — it’s about becoming citable in the age of AI-driven search. It’s no longer about “getting found” (SEO), but about getting “included” in AI-generatedRead More

Why GEO won’t replace SEO: The future of online search

Digital marketing landscape is evolving fast. With the rise of Generative Engine Optimization (GEO)—the practice of shaping content to appear in AI-generated answers—many marketers are asking: is traditional SEO becoming obsolete? The truth is, SEO remains essential, and in fact, it matters now more than ever. Sure, generative engines may be shaping the future of online discovery, but SEO remains the foundation that fuels their outputs. Here’s why. 1. GEO relies on SEO signals Generative engines like ChatGPT, Gemini, andRead More

How generative AI is changing the way businesses operate

What is generative AI? Generative AI is a technology that can create new content like text, images, videos, or even training materials based on prompts and data. For businesses, this means faster marketing, smarter customer service, and more efficient operations without always needing big budgets or large teams. Why does generative AI matter for businesses today? We live in a digital-first world where customers are constantly online, scrolling, searching, and interacting with brands across multiple platforms every day. Attention spansRead More

Generative Engine Optimization (GEO): The rise of AI-driven search and what marketers need to know

For nearly two decades, Search Engine Optimization (SEO) has been the backbone of digital visibility. Marketers fine-tuned keywords, backlinks, and site structures to climb Google’s results page and capture clicks. But the game is changing. As generative AI platforms like ChatGPT and Gemini become the first stop for information, a new discipline is taking shape: Generative Engine Optimization (GEO). And no, it’s not just another buzzword. It’s a reality businesses need to understand, or risk fading into digital obscurity. AndRead More

Why digital professionals should work from home and how to make it work

Remote work is the new way of working in the corporate world. For digital professionals such as marketers, developers, designers, analysts, and project managers — working from home can be the smartest choice for productivity, growth, health, and work-life balance. Let me share why embracing the work-from-home culture makes sense and how we can make it work long-term for both professionals and companies. 1. You can do your job anywhere with just a laptop and internet For most digital roles,Read More